In today’s world, everyone has a website. If you have a business and you don’t have one; people will not see you as legit. This is why it is important to have one and even more important to know how to do several website marketing strategies.
It doesn’t matter if you have a website if you do not know how to market it. Knowing how to do one or several website marketing strategies is crucial for all online businesses.
Most companies even do all types of advertising using these website marketing strategies we have listed today. So let’s get to it.
The Website Marketing Strategies
There are a lot of different marketing techniques you can use to make your business stand out from others.
In this article, we listed the top 5 website marketing strategies that most major companies, website owners, and even other types of online businesses are using.
Here is the first one and the most important too.
1. Search Engine Optimization (SEO)
Google is the biggest platform when it comes to search engines and website marketing.
There are over 8 billion people on earth and more than half of them use Google. 4.3 billion people use it globally, this number should tell you enough why to use Google Analytics in your search engine optimization strategy to favor Google.
When you do SEO, it means you optimize your website’s pages whether it is the homepage or the individual blog posts to satisfy Google’s algorithm.
But do not worry too much about this so-called algorithm, Google’s bots have evolved to recognize which articles provide value from those trashy AI-generated ones.
There is nothing wrong with AI articles, but misusing them to the point that someone is just copying and pasting the articles is not good enough.
There is so much more to learn about SEO, but the point is it is worth your time.
SEO includes the following strategies:
One thing that I want to add is that SEO is a long-term game and requires a lot of patience to succeed.
That is why not everybody who does it succeeds, mainly because it takes months or even years to finally see some good progress with traffic to your website and marketing strategies
2. Content Marketing
Content Marketing is a little bit different than the other ones on this list.
Its goal is not to sell but rather to provide valuable content or information to the viewer’s website visitors of the website.
It is about creating and sharing information that can help you attract the right customers or audience to your brand’s online presence, business, or online store.
It could also help in engaging with the right people who are genuinely interested in what your company is offering whether it is a product or a service.
This is a chance for your business to connect and show why people should purchase your services.
Or it could also help your current and prospective customers to be updated about the changes the company is making such as new features or new products.
There are lots of contents you can create, here are some examples:
Blog Posts
Videos
Podcasts
EBooks
Infographics
Just make sure that whichever one you choose aligns with your website’s missions and goals.
3. Social Media Marketing
Social media marketing refers to the use of social media platforms in sharing your message, content, or products to the public.
But that is not the goal of social media marketing. What you should focus on is not the number of followers or subscribers.
Rather, to listen and learn what your target market or audience needs or wants.
It could be an improvement of your product, a new feature in your software, or additional services your business could offer potential customers.
Its beauty is it gives you the ability to have direct interactions with your target audience. This way the company could build relationships forming a loyal customer base.
Effective social media marketing includes these strategies:
Regularly posting
Engaging through comments, likes, and shares
Audience Targeting
Providing customer service
Analyzing performance metrics
You also have to remember that there are several social media platforms, all with their algorithms.
A great content marketing strategy is to tailor your posts to what works best on the particular platform that the business is using.
4. Email Marketing
Email marketing is one of the best website marketing strategies there is out there if not the best.
It is because of this specific reason.
You own it.
With other strategies like SEO and social media marketing, your success is heavily influenced by the platforms you are using such as Google, Facebook, Twitter, or YouTube.
With email marketing, you need to build an email list following the anti-spam laws in your country if there are any.
After successfully building your list, it is like you built your platform.
You can do your marketing strategy in whatever way you want without worrying about an update in the algorithm from a platform.
It gives you a way to build an even better relationship with your target audience.
If you are looking for some examples of great use of email marketing, here are some that are incredibly successful.
It is a daily newsletter about business founded by Alex Lieberman and Austin Rief.
What is unique about this is it provides valuable insights into the business world. If you are someone who is currently or planning to create a business yourself I highly recommend subscribing to them.
It is a great example of how providing informational and relevant content to your target audience can boost your business’ success.
Justin Welsh is a solopreneur and a former SaaS executive.
He built and is currently running his whole business by himself, hence the term solopreneur.
He offers valuable tips and insights into building a startup, scaling your business, and more.
I highly suggest following his email newsletter together with 150k more content creators, but even better is his Twitter account.
He provides short but very informational and sometimes inspirational content in his tweets.
Ali is a successful YouTuber who began his journey as a blogger. He is an ex-doctor and entrepreneur who focuses on useful tips about different aspects of life.
I especially like his book reviews. He sends out regular Sunday snippets in his newsletter.
His email marketing strategy revolves around combining several of strategy in our lists such as social media marketing efforts.
5. Paid Advertising (PPC)
Paid Advertising or PPC is the most expensive marketing strategy
there is, but one of the most effective as well.
A lot of the businesses that are using this digital marketing strategy are big companies that have marketing budgets.
But this does not mean that small businesses or even ones that are run by one person could not succeed in this strategy.
The strength of PPC lies in its immediate results compared to SEO which takes months or years to see the fruits of your labor.
A good PPC strategy includes the following:
Ad creation
Keyword Research
Landing Page Optimization
Bid Management
Campaign Analysis
Remember, when you pay for advertising. People will click on your website, and just as the name suggests, you pay for it.
So, you have to make every click count.
This means optimizing your website traffic landing page to make sure that viewers who click on your website will be inclined to purchase your product or services.
In this list, we discussed the ultimate top 5 website marketing strategies that anyone could succeed in.
It requires hard work, time, and resources, but they all are proven to bring success to your business.
We only discussed 5 but there are more that can help any website or business owners in their internet marketing and strategy.
Final Thoughts
If you read through this, I am assuming that you are a business owner or at least planning to have one. Researching and planning the best marketing strategy for your website is certainly one of the best steps you could take at this stage. I hope this article was able to provide the information that you are looking for.
As a professional web and software developer, the author possesses a strong foundational background in Computer Science. This equips him with both academic rigor and practical insights into the world of web-based entrepreneurship. As the founder of this platform, webpreneurships.com, he stands at the intersection of technology and business.
